In unconditional acceptance of an ideology, often invented by one person, in subjection to a set of strict rules, participating in rituals, sometimes having a radical or even criminal character, the masses of people find a feeling of mutual assistance and ownership. The mass distribution of cults, their ideas and practices is impressive. Just like subcultures with their their limited circle of followers, with their own values and methods relate to global culture — new religious associations (sects) are in opposition to the main culture-forming religion of a country or region. At the same time, global culture often draw upon new elements that have the potential for wide distribution in subcultures striving to separate itself, eventually making them widespread. The emergence of non-traditional religious, as well as cultural movements is often a reaction to the crisis of the foundations of modern civilization. Belonging to a sect, as well as belonging to a subculture, is participation in the circle of the chosen ones, enthusiasts who are confident that they know how an ideal society should be arranged, or who are ready to fully trust the leader in this matter. Followers of non-traditional movements don’t wait for the formation of the new world, but live in it, creating a society in society. In this regard, their courage can be envied.
starring: Vasya Berezin screenwriter / director: Semen Stupin producer: Masha Raeva director of photography: Grisha Maykov cameramen: Maksim Arkatov, Dmitry Shebunin edit: Semen Stupin, Grisha Maykov costume designer: Nastya Klychkova production designer: Julia Orlova casting: SYNTH CAST hair / make up: Ksenia Kamyshova, Alexandra Kotenkova music: Artem Grebnev
art direction / camera / edit: Arnold Veber producer: Masha Raeva music: Artem Grebnev style: Max Borozna models: Tony Ioffe, Viktoria Rogova, Lyosha Kryuchkov, Alex Sick
Video report from the presentation of the UNITY collection in Moscow art space Mutabor.
camera / edit: Arnold Veber music: Karr - I'm insane
Euthanasia Sport is a tattoo community that brought together the founders of minimal and primitive styles in the modern world tattoo culture. The rejection of originality, complexity and diversity in favor of clarity and recognizable forms is perhaps the main principle laid down by the founder of Euthanasia, Slava Kononov, into the creative activity of the community. Although all the artists of Euthanasia are united by this desire to overthrow the canons and destroy the style in its classical sense, with a more thoughtful viewing of their works the fact that each of them has a unique style becomes apparent.
EUTHANASIA SPORT team: Slava Kononov, Vlad Dzividzinskiy, Lesya Zvereva, Fata Morgana, Old Dragon, Kolya Nemoi, Kostya Tikhonov, Anton Cresan, Fas Kior, Anton Koba, Old Nyc, Youwillneverbesought art direction: Masha Raeva, Slava Kononov production: Anton Koba, Valerio Radchenko camera / edit: Egor Parker SHOW CREDITS art direction: Masha Raeva styling: Nastya Klychkova make up: Yulya Zalesskaya, Ulyana Ilyk hair: Anastasia Grinyuka, Maria Chuchkalova location: Closer Family, Kyiv models: Tim, Kiril Ben, Bodia T, Vera, Nužyn, Danylo, Ania Shulipa @Cat-b, Masha, Jenia Bichowski, Vlad Dzividzinskiy, Sofia, Marina Maru, Maxim, Alena Yarysh, Alla Filisteeva, Vlada Cox
style/producer: Grygorii Kopa model: Cain and Yeti camera: Vasilii and Lesya Volchok-Rusakovich edit: Vasilii Volchok-Rusakovich music: Nomercy - Harvest by S!LK
Video report from the celebration of the 5th anniversary of the brand.
music: STADT camera: Lesya Volchok-Rusakovich, Arnold Veber edit: Arnold Veber
Interview with the team of Bali project Pretty Poison, which combined the bar, the main skate spot of Changu and the skate brand known all over the world and gathered a whole multicultural community around itself. In June 2019 we released a drop in collaboration with Pretty Poison, which included two t-shirts and two hoodies. It is now available at our website: volchok.ru.
interview: Vasilii Volchok-Rusakovich camera: Vasilii Volchok-Rusakovich edit: Viktoria Terentyeva
The presentation took place in a two-storied unfinished penthouse. Instead of the traditional fashion show, the models took part in an hour performance, while guests watched them from above through a hole in the floor and through the screens with the live stream.
camera / edit: Viktoria Terentyeva music: Microflora
Dmitriy Koloskow — Ukrainian painter and graffiti artist. For our CRASH TEST collection he made a painting the fragments of which were used in prints. For example, the red demon which became a symbol of the collection is his creation. We talked to Dmitriy about his art. Read the full interview here: https://teletype.in/@volchok/S1O1FuAv4
camera: Anton Koba edit: Viktoria Terentyeva interview: Masha Raeva subtitles: Nastya Ryzhkova
Video report from the CRASH TEST collection show. The Center of Contemporary Art WINZAVOD 21/09/18
camera: Viktoria Terentyeva, Nikita Baranov, Alexey Ivanchenko, Anastasia Zamilova, Maria Glebova edit: Viktoria Terentyeva music: Obgon
Our new video about Obgon, the author of the soundtrack for our CRASH TEST show. In the short interview Andrew Lee told us about the youth in Tashkent, how to become a musician if you can only play a vibrosound treatment device and much more.
camera / edit: Viktoria Terentyeva interview: Masha Raeva
The video report from the shooting of the lookbook of our fall/winter 2018 collection CRASH TEST.
camera: Alexey Nikishin edit: Katya Ivanova producer: Masha Raeva style: Anastasia Klychkova muah: Alexandra Kotenkova models: Anton Koba, Alexey Kryuchkov, Boris Obida, Michael Nikolaev, Vitalia Golubeva, Viktoria Terentyeva, Polina Glazer, Vadim Natalich music: Vasilii Miroliubov
We had no idea how organically our clothes could look on Spanish kids walking along the pier at the sunset. Recalling the trip to Barcelona and dreaming of the next one.
camera / edit: Viktoria Terentyeva
The CRASH TEST collection show on Futurum Moscow Mercedes-Benz Fashion Week Russia. Museum of Moscow, Moscow 12/10/18
Video report from the presentation of the FW18 CRASH TEST collection. Squat 3/4, Moscow. 22/09/18
camera / edit: Arnold Veber music: Artem Grebnev
This summer we released a collaboration with Barcelona brand Antidoto28 and Moscow artist Elena Mosyakina. In this video Elena tried on the items from the collection and told us a little about her creative way, inspiration and world view.
interview: Masha Raeva camera / edit: Viktoria Terentyeva translation: Anastasia Ryzhkova muah: Sasha Kotenkova
On August 18-19 we took part in the annual exhibition Faces&Laces in Moscow. This year’s slogan is SUBCULTURAL COOPERATION and adhering to this we’ve built a joint ecosystem of the store, a greenhouse where we presented our collaboration with Spanish brand ANTIDOTO28 and Moscow artist Lena Mosyakina, vegan food УГОЛ, area for customizing, also we’ve made a party with 11 musicians. Special corner was alloted for a young brand OTHER SIDE which won in our contest.
camera / edit: Viktoria Terentyeva music: live
Interview with one of three heroes of our SS18 REPLICA collection and the author of several prints - Kyiv artist Nicholas Koshkosh.
interview: Masha Raeva, Anton Koba camera & edit: Arnold Veber music: Microflora
On May 30 brand VOLCHOK was 4 years old. We have come a long way from Page with black and white pictures to the whole community with shops in Moscow, St. Petersburg, Kiev and partners around the world. It wouldn't have happened without your support, thank you for being with us also on this day.
camera / edit: Viktoria Terentyeva
Video lookbook of our REPLICA collection. In the world of fashion "replica" was accepted as a reception - to be inspired by the high art of the past. We tried to erase the line between creation of the fashion and the art objects, and presenting the REPLICA collection as an art work, an event, a full-fledged way of displaying images and internal world of the author in reality.
camera / edit: Viktoria Terentyeva music: Стук Бамбука в XI часов – Хрупко двух
In early March we flew to Paris with the Dear Progress showroom. We communicated with buyers from all over the world, walked around like tourists and of course organized a party for 200 people.
camera: Viktoria Terentyeva, Vasilii Volchok-Rusakovich edit: Viktoria Terentyeva music: Sexy Sushi - 1000 morceaux
What rules the tattoo community lives by, who has the best tattoos, what the term "unique style" means, - we asked Dima Melancholiac - tattoo artist from Kyiv, author of the several prints for our collection REPLICA.
interview / production: Masha Raeva camera: Arnold Veber, Victoria Terentyeva edit: Arnold Veber music: Artem Grebnev
Video report from the REPLICA collection show Boiler room, Hlebozavod, Moscow 16/03/18
camera: Viktoria Terentyeva, Andrey Kling, Kira Pievskaya edit: Viktoria Terentyeva music: Microflora, The Soft Moon
Introducing the first video from the series of videos about the main characters of REPLICA collection - people who took part in print making and shared their thoughts on the art and tattoo world. Here’s Yaroslav Putyata - handpoke tattoo artist from Kyiv telling us about his sources of inspiration, approach to work and his personal way of becoming an artist.
interview: Anton Koba, Olga Babych camera: Olga Babych edit: Arnold Veber music: невиди́мка
The REPLICA collection show on Mercedes-Benz Fashion Week Russia. Museum of Moscow, Moscow 15/03/18
In fashion industry the term «replica» is usually understood as a method — to get inspired by high art of the past. We tried to erase a line between creating an object of fashion and an object of art. We tried to present the collection as a piece of art, as an event, as a way of depicting reality and the inner world of the artist through the use of artistic images.
camera / edit: Arnold Veber music: Pavel Dodonov
The collection Final Fantasy was based on notions of sci-fi, rave culture and the idea of creative potential of human fantasy. Instead of regular lookbook we created an experimental zine in collaboration with Russian photographer and collage artist Anton Reva. Anton has worked on the zine through every stage, from taking the photos to endless post processing, using completely analogue techniques many of which he has developed himself, and some such as working simultaneously with ice and fire specifically for our collaboration.
camera / edit: Dmitry Stukovnikov music: Noyeahno - We R the H-Block
Kiev is unique in its dynamics. As well as its inhabitants, the city has unrepeatable energy, so powerful that it spreads far beyond its boundaries. After brand VOLCHOK opened subdivision in Kiev we are proud to name ourselves a multicultural project. Boundaries are conditional, and there even is no place at all for them in the art field.
dir/dop: Yegor Parker 1ac: Toko_w sound design: Igor Starshinov producer: Anton Koba, Vasily Volchok line Producer: Masha Raeva models: Thomas, Nikita, Katya, Andrey, Ilya, Anton special thanks: Liza Kirr, Nikita Kit, Thomas Anderson
All the fun always happens behind the scenes. Watch this detailed video report from afterparty of our FW17 presentation that took place in Moscow techno club Squat 3/4 on October 14.
camera / edit: Arnold Veber music: Animal Collective - Leaf House
Video report from the presentation of FINAL FANTASY collection. Squat 3/4, Moscow 14/10/17
camera / edit: Nikita Zeleny music: live Pavel Dodonov / IC3PEAK
Video made by our guests Dmitry Sorokin (youtube.com/MrDmitry981), Yuliya Tolmacheva
music: Da Octopusss - Helle
camera / edit: Nikita Zeleny music: IC3PEAK
The eleventh annual exhibition devoted to actual street fashion, subcultures, visual communications and alternative contemporary art took place on August 12-13, 2017 in Moscow. Right in Gorky Park, we established a pop-up club, where a two-day rave took place. The walls of the space served as canvases for the creativity of contemporary artists Natalia Goncharova and Nicholas Koshkosh.
camera / edit: Kira Pievskaya music: DZA - Naiads at Play
Moscow artist Natalia Goncharova dancing in outfits from VOLCHOK SS17 collection.
camera / edit: Pavel Samokhvalov
The video is dedicated to the spring/summer 2017 collection SMERTELNAYA BITVA, that was inspired by 90s, digital culture, video game Mortal Kombat and thrillers from VHS-tapes.
director-operator: Misha Senin
Official video report from the SS17 show. Hangar, Hlebozavod, Moscow 12/05/17
camera: Kira Pievskaya, Nikita Zeleny edit: Kira Pievskaya
Video report from the SMERTELNAYA BITVA collection from our guest Dmitry Stukovnikov.
music: Aphex Twin - Hedphelym
camera / edit: Kira Pievskaya music: Modern Art - Hello/Goodbye
Video report from the presentation of the first VOLCHOK collection - SS 2016 “No Kings No Gods” Artplay, Moscow
The main theme of the collection was the equality between all the people. There can be no reason for confidence in one's own superiority over others - just like there is no reason to worship anyone. Anyone can only rely on his own strength, live only by his own ideals. We all born and die equal.
camera / edit: Kira Pievskaya